Michelle Kwat

C.E.O

Michelle Kwat is the visionary force behind BookVartex. With over four years of deep experience in the book marketing and publishing industry, Michelle built BookVartex from a bold idea into a trusted agency that authors around the world rely on to grow their readership and amplify their impact.

Abigail Tillyard

Manager

Abigail Tillyard is the Project Manager at BookVartex, working closely with the team to deliver exceptional results for authors. With strong expertise in book promotion and marketing, she oversees campaigns, coordinates strategies, and ensures every project runs smoothly. Her dedication and industry knowledge have helped many authors increase their visibility, reach new readers, and achieve outstanding results over time.

Leslie Lincoln

Manager

Leslie is a manager of BookVartex. She runs the day to day operations and makes sure every author gets a campaign that actually fits their book. She focuses on real, human outreach. She helps authors get noticed on Goodreads Listopia, in reader communities, and through smart author platform building. Her goal is simple: turn books that are hard to find into books that readers discover every day. Leslie genuinely cares about helping authors, whether they are just starting out or have been writing for years.

Daniel Justin

Finance Manager

Daniel Justin is the financial backbone of BookVartex, bringing precision, integrity, and sharp financial expertise to everything he oversees. As the team's dedicated Finance Manager, Daniel ensures that the agency operates with full financial transparency and efficiency, managing budgets, processing transactions, and maintaining the financial health that allows BookVartex to continue delivering premium services to authors worldwide.

Alana Baddeley

Partner

Alana Baddeley is a passionate and results-driven marketing professional who plays a vital role in helping BookVartex authors build real momentum in the marketplace. With a strong command of book marketing strategies across multiple platforms, Alana designs and executes targeted campaigns that put books in front of the right audience at the right time.

Chuck Cummings

Partner

Chuck P. Cummings is BookVartex go-to expert for getting books found and noticed in the world's most competitive online marketplace. With a sharp understanding of Amazon's algorithm and a proven track record in book visibility strategies, Chuck helps authors maximize their presence on Amazon through smart profile optimization, keyword targeting, and strategic positioning that drives organic discoverability.